How to start a new business venture Essay Example | Topics and Well Written Essays - 2250 words - 1

How to start a new business venture - Essay Example The entrepreneurs have to take multiple troubles for making their new business into a profitable venture. The success of a new venture mainly depends on the entrepreneurs’ skills and success of the new products. According to the Councils to America’s Small Business, Score, during 2008, â€Å"there were  627,200 new businesses,  595,600 business closures and 43,546 bankruptcies† (Score, 2010). Therefore, the risks involvements in a new business are very high due its vulnerability in the new market. However, in order to combat with such issues, entrepreneurs must consider a number of tasks before starting a new venture. Effective planning for plausible set of market strategy is one of the most crucial tasks for an entrepreneurs and for this a comprehensive marketing analysis and research is mandatory task (Longenecker et al, 2005, p. 147). This paper will attempt to present marketing mix strategies for a new venture based on the situational analysis in respect of proposed business plans. 2. Background of Scenario This business report deals with the formulation of marketing mix strategy for a new venture of private medical clinic in Birmingham. The private medical clinics offer wide ranges of health care services by taking care of the out patients. As this business associated with the people heath services, it is very necessary to offer a high quality of services to its patient. Besides the high quality services, marketing strategies are very important to promote the brand name in the health care market of Birmingham. Birmingham is a popular city of West Midlands county in England. This primary objective of this paper is to offer a set of plausible marketing mix strategies to the new private clinic supposed to be started in the Birmingham city. In this process, the health care market of Birmingham city as well as the entire UK needs to be assessed for identification of the target market. 3. Situational Analysis 3.1. Marco-environmental Fac tors Any industry and its players are supposed to be influenced by the multiple macro-economic factors which are uncontrollable external forces. Assessment of macro-economic forces is very necessary to evaluate the viability of new business. In this regard, PEST models are very useful which analyse the political, economic, socio-cultural and technological impact on a certain business (Allen, 2008, p.114). These factors are analysed below in respect of the new venture for private medical clinic. 3.1.1. Political The stable political system of UK is a major strength for the growth of a business. The chief of the state is the Queen and head of the government is the Prime Minister and it is responsible for regulating the business and health care related issues. The department of Health, UK is the apex body in regulating the heath care sectors of UK who develops proper legal frameworks (Department of Health, 2011). Besides, the Birmingham City Council is also responsible to regulate the Birmingham city’s affair. 3.1.2. Economic Stable economic condition of UK is also major requirements of the success

The Trauma of Divorce Research Paper Example | Topics and Well Written Essays - 1500 words

The Trauma of Divorce - Research Paper Example There are different events in life which can cause trauma. For example, death of close ones, accidents, loss of social status, separation etc., can cause trauma in human life. It has been found that â€Å"people who experience major threats to psychological integrity can suffer as much as those traumatized by physical injury or life threat† (Briere & Scott, 2006, p. 4). One of the most traumatic experiences in life is divorce. Divorce causes pain not only to the individuals getting divorce, but also to people who are related to them. This multiplies the pain and makes it one of the most traumatic experiences in life. During recent decades, divorce has become more common in North America (Matlin, 2008, p. 266). It has been found that even in modern age of today, experience of divorce is still traumatic (Matlin, 2008, p. 266). Hence, if the experience of trauma is to be reduced in individuals undergoing divorce, then people related to them should make it their responsibility to provide them with complete emotional and psychological support so as to help them cope better with the trauma and come out stronger and healthier from it. Divorce has various psychological effects on a person. According to Baca Zinn and Eitzen (2002), apart from separation from spouse, as divorce brings different kinds of transitions and separations, it is especially painful for a person (Matlin, 2008, p. 267). According to Etaugh and Hochn (1995), as people have a tendency to judge a woman who is divorced with negative attitude, it causes immense distress and stress to her (Matlin, 2008, p. 267). Moreover, as women are more likely to get separated from friends and relatives previously shared by the couple, and from the home and children with whom they are emotionally attached, there are more chances of them feeling hurt, lonely and helpless inside (Matlin, 2008, p. 267). Divorce brings dramatic